Grow Your Podcast's Audience

Attract a loyal listener base, generate business opportunities, and achieve your podcasting goals.

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Turn Your Hobby Into a Success

There are now over 1 million active podcasts in the Apple Podcasts directory, with more being added daily. 🤯

And people are tuning in! Today, HALF of all consumers in America say they regularly listen to podcasts. 🎧

That means we’re living through the revolution of the “little guy.” 👊

You don’t have to be a TV executive to green light content and get it to the airwaves. You already know how easy it is. Just plug into the Internet, open your mouth, and now you’re a content creator. 🔥

Want to know more about

Becoming a “Rainmaker” Podcaster
Moving Up the Charts
Podcasting as a Marketing Tool
Finding Sponsors and Getting Paid
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The Podcaster’s Road is Bumpy, Long, and Filled with Roadblocks

When something is easy and fun with few barriers of entry, it tends to get popular. Producing a podcast in 2020 definitely has its challenges:
  • HUGE competition even within small niches and industries.
  • Lots of influencers and personalities have their own podcasts with massive listener bases – how can smaller creators keep up?
  • It’s harder than ever to not just attract a new listener, but convert them into a regular fan.
  • The constant fear that you’re just talking to no one and things will never “take off”.

Becoming a “Rainmaker” Podcaster

The podcasting universe is like the economy. There are a few hyper-successful mavericks at the top, a small club of creators doing pretty darn well just below them, and then underneath them there’s the struggling, nameless masses toiling away, hoping and wishing for better days.

It’s possible to make vertical movement from one group to the next but it doesn’t happen by accident. There are podcasters who have been hammering out content for a decade and still, their only listeners are their moms.

But for the few with the know-how, hard-headed dedication, or simply the guidance to break through, podcasting turns into a rewarding magic carpet ride:

✅ You watch your listenership grow, week after week, episode after episode.
✅ You get featured on Apple Podcasts.
✅ People are viewing you as an industry thought leader, and pounding on your door to solicit your expertise.

It’s literally happening for podcasters like you every single day. 

They aren’t “famous” in the traditional sense. But they’re famous to the right people: customers, clients and consumers who want to hear the words of an expert like you.

Podcasting: A High-Leverage, Low-Cost Marketing Tool

When you get your content out there, it takes the burden off of selling. People are eager to have their problems solved, and when you are painted as an in-demand, knowledgeable authority through your podcast, leads gravitate to you.

That means:

  • You don’t have to hire a “podcast marketer”.

  • You don’t need to spend a single cent on advertising.

  • You don’t need to have an “in” at Apple or schmooze your way into some backdoor connection.

Podcasting is the perfect business building tool because it’s not annoying or intrusive like those ads on YouTube. The listeners self-select into your content because they’re hungry to learn. That means they’re invested.

Without any slick salesman tactics, your podcast opens the door for clients and collaboration. 

But it won't happen on its own. No more is podcasting "build it and they will come". You need to take action to stand out.

Finding Sponsors and Getting Paid

The NBA didn’t make Michael Jordan a billionaire. That was thanks to Nike and Gatorade. Podcast Marketing 101 breaks down how to find the right sponsors, how to garner their interest, and how to favorably and amicably negotiate a deal that’s worth your while.

You'll learn:

  • The technical details of placing ads in your podcast.

  • How to find ad content that resonates with listeners.

  • What you can charge for advertising.

  • If there's an even better way for your podcast to generate revenue.

Moving Up the Charts

Being a highlighted content creator on Apple Podcasts or Spotify is great… if you can get there.

For most, looking at the top podcasts is a little like commuting past those $4 million homes on the water most people will never be able to afford. It gives you an ambitious but saddening flavor of FOMO.

In Podcast Marketing 101, we dismantle the little “tricks of the trade” that optimize your podcast for success.

Want to know a secret

There's NO surefire way to make it into Apple's "New & Noteworthy" section. Anybody who claims so is lying to you, just to take your money.

But wouldn't you at least want to know that you're moving closer to the target rather than farther away

Employing these strategies still leads to higher placement, more listeners, and more traffic to your website. 

Ready to make your podcast work FOR you?

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Here's What You Get...

  • Podcast Marketing 101 Video Course
  • Text Version for Quick Reference
  • Social Media Schedule Planner
  • Demo Sponsorship Proposal
  • Ultimate List of Useful Links
  • Actionable Checklist
  • BONUS: 20% off Assessment or Coaching

The Masters Behind This Masterclass

Our elite team has a rich history in the podcast world. The course is led by Joel of East Coast Studio, acclaimed podcast expert, having worked one-on-one with hundreds of podcasts in every niche imaginable. 

Joel’s wide expertise in editing, launching, marketing and growing podcasts goes back six years and he has been a dedicated support pillar for many notable casts.

Podcast Marketing 101 is the result of all the insider secrets, hard-won knowledge, and expensive lessons that come only from spending years in the industry. You won't find this information packaged in such a concise, to-the-point course anywhere else. 

Podcast Marketing 101

This step-by-step online course will teach you how to gain notoriety, eyeballs, and subscribers on a consistent basis and use your podcast as a lever to directly grow your business.

Buy Now - $297 USD
Buy Now - $119 USD x 3

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The information contained within this course is provided in good faith and for informational purposes only. Podcast Propeller does not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the provided is strictly at your own risk. Podcast Propeller will not be liable for any losses and/or damages incurred by using our website or course material. Results are not guaranteed nor implied.