The podcasting universe is like the economy. There are a few hyper-successful mavericks at the top, a small club of creators doing pretty darn well just below them, and then underneath them there’s the struggling, nameless masses toiling away, hoping and wishing for better days.

It’s possible to make vertical movement from one group to the next but it doesn’t happen by accident. There are podcasters who have been hammering out content for a decade and still, their only listeners are their moms.

But for the few with the know-how, hard-headed dedication, or simply the guidance to break through, podcasting turns into a rewarding magic carpet ride:

✅ You watch your listenership grow, week after week, episode after episode.
✅ You get featured on Apple Podcasts.
✅ People are viewing you as an industry thought leader, and pounding on your door to solicit your expertise.

It’s literally happening for podcasters like you every single day. 

They aren’t “famous” in the traditional sense. But they’re famous to the right people: customers, clients and consumers who want to hear the words of an expert like you.

When you get your content out there, it takes the burden off of selling. People are eager to have their problems solved, and when you are painted as an in-demand, knowledgeable authority through your podcast, leads gravitate to you.

That means:

• You don’t have to hire a “podcast marketer”.

• You don’t need to spend a single cent on advertising.

• You don’t need to have an “in” at Apple or schmooze your way into some backdoor connection.

Podcasting is the perfect business building tool because it’s not annoying or intrusive like those ads on YouTube. The listeners self-select into your content because they’re hungry to learn. That means they’re invested.

Without any slick salesman tactics, your podcast opens the door for clients and collaboration. 

But it won't happen on its own. No more is podcasting "build it and they will come". You need to take action to stand out.

Being a highlighted content creator on Apple Podcasts or Spotify is great… if you can get there.

For most, looking at the top podcasts is a little like commuting past those $4 million homes on the water most people will never be able to afford. It gives you an ambitious but saddening flavor of FOMO.

In Podcast Marketing 101, we dismantle the little “tricks of the trade” that optimize your podcast for success.

Want to know a secret

There's NO surefire way to make it into Apple's "New & Noteworthy" section. Anybody who claims so is lying to you, just to take your money.

But wouldn't you at least want to know that you're moving closer to the target rather than farther away? 

Employing these strategies still leads to higher placement, more listeners, and more traffic to your website.