The podcasting universe is like the economy.
There are a few hyper-successful mavericks at the top. Think Joe Rogan, Oprah, and Tony Robbins.
Are You Podcasting Into the Abyss?
There are over 1 million active podcasts in the Apple Podcasts directory.
How can your podcast stand out from the crowd and actually be heard?
Podcasting takes your precious valuable time, money, and hard work.
Make sure listeners can actually find you and keep coming back.
When something is easy and fun with few barriers of entry, it tends to get popular.
Producing a podcast in 2020 definitely has its challenges:
- HUGE competition even within small niches.
- How can you catch up with influencers who already have massive audiences?
- It’s harder than ever to attract new listeners and loyal fans.
- The constant fear that you’re just talking to nobody.
Becoming a “Rainmaker” Podcaster
Below them is a small club of creators doing pretty darn well.
Then, there’s the struggling, nameless masses hoping for better days.
It’s possible to make vertical movement from one group to the next but it doesn’t happen by accident.
For the few with the know-how, dedication, and guidance to break through, podcasting turns into a rewarding magic carpet ride.
- You watch your listenership grow, week after week.
- You get featured on Apple Podcasts.
- People are viewing you as an industry thought leader, and pounding on your door to solicit your expertise.
It’s happening for podcasters like you every single day.
These podcasters aren’t “famous” in the traditional sense. But they’re famous to the right people: customers, clients and consumers who want to hear the words of an expert.
Podcasting: A High-Leverage, Low-Cost Marketing Tool
When you get your content out there, it takes the burden off of selling. People are eager to have their problems solved.
When you are painted as an in-demand expert through your podcast, leads gravitate to you.
That means:
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You don’t have to hire a “podcast marketer”.
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You don’t need to spend a single cent on advertising.
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You don’t need to have an “in” at Apple or schmooze your way into some backdoor connection.
Podcasting is the perfect business building tool because it’s not annoying or intrusive like those ads on YouTube.
Listeners self-select into your content because they’re hungry to learn.
Without any slick salesman tactics, your podcast opens the door for clients and collaboration.
But it won't happen on its own. You must take action to stand out.
Maximize Your Podcasting ROI
Whether you have 10 or 10,000 listeners, the amount of effort to create a podcast episode doesn't change.
What does change is your results: Sales, newsletter signups, followers, phone calls...
Podcast Marketing 101 will help ensure you reach the largest audience possible.
Moving Up the Charts
Being a highlighted content creator on Apple Podcasts or Spotify is great… if you can get there.
For most, looking at the top podcasts is a little like commuting past those $4 million homes on the water most people will never be able to afford. It gives you an ambitious but saddening flavor of FOMO.
In Podcast Marketing 101, we dismantle the “tricks of the trade” that optimize your podcast for success.
Want to know a secret?
There's NO surefire way to make it into Apple's "New & Noteworthy" section. Anybody who claims so is lying to you, just to take your money.
But wouldn't you at least want to know that you're moving closer to the target rather than farther away?
Employing these strategies still leads to higher placement, more listeners, and more traffic to your website.
Finding Sponsors and Getting Paid
The NBA didn’t make Michael Jordan a billionaire. That was thanks to Nike and Gatorade.
Podcast Marketing 101 breaks down how to find the right sponsors and negotiate a deal that’s worth your while.
You'll learn:
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The technical details of placing ads in your podcast.
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How to find ad content that resonates with listeners.
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What you can charge for advertising.
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The optimal way for your podcast to generate revenue.
Podcast Marketing 101 Course Content
The Basics
Social Media Marketing
Reviews
Sponsorships and Monetization
Launch Tips
Here's What You Get...
The Masters Behind This Masterclass
Our elite team has a rich history in the podcast world. The course is led by Joel of East Coast Studio, acclaimed podcast expert, having worked one-on-one with hundreds of podcasts in every niche imaginable.
Joel’s expertise in editing, launching, marketing and growing podcasts goes back six years and he has been a dedicated support pillar for many notable casts.
Podcast Marketing 101 is the result of all the insider secrets, hard-won knowledge, and expensive lessons that come only from spending years in the industry. You won't find this information packaged in such a concise, to-the-point course anywhere else.
FAQs
Who Is This For?
What's in the Videos?
Is There a Deadline?
How Long Is the Course?
Who Is This Not For?
Are Refunds Available?
Why We Created Podcast Marketing 101
Many of the new podcasters we work with all have the same problems:
- No show notes (losing out on SEO)
- Not owning the podcast website (who is capitalizing on your hard work?)
- Lame titles (not enticing users to click play)
There was an educational void in the podcasting space.
What didn't exist was a concise form of the most important aspects of podcast marketing.
Understand them and your podcasting efforts will pay off.
There's no other course like it, and best of all, it takes less than 2 hours to get through.
The content in Podcast Marketing 101 comes only from years of experience working in the industry.
You won't find this anywhere else.
Podcast Marketing 101
This step-by-step online course will teach you how to use your podcast to grow your business.
It's time to stop podcasting into the abyss.
Make sure your podcast is working for you.
Click now to invest in your future.
Your Podcast Journey With Podcast Marketing 101
- Your audience grows week after week
- You earn money or sales from your hard work
- You become a recognized thought leader in your niche
Your Podcast Journey Without Podcast Marketing 101
- Your audience never grows past a few listeners
- You write off all the money and time invested into podcasting
- You fumble around and declare "podcasting doesn't work"
Greg S.
"There was so much information in here that I had never even thought about. Joel has a very engaging voice and he did a fantastic job removing all the fluff."
The information contained within this course and website is provided in good faith and for informational purposes only. Podcast Propeller does not make any warranties about the completeness, reliability and accuracy of this information. Any action you take upon the provided is strictly at your own risk. Podcast Propeller will not be liable for any losses and/or damages incurred by using our website or course material. Results are not guaranteed nor implied.
