Creating a great podcast is about more than simply producing quality audio content. In fact, the work is far from over! Quality podcast show notes are equally important as the audio content, since without them, you severely limit the chances of having new listeners discover your podcast.
The main purposes that written content serve for your podcast episodes are:
Let’s look at each of these benefits of podcast show notes in more detail.
Resource for Listeners
Your podcast episode may full of calls to action, websites, articles, book mentions, etc. Ensuring this is easy to find for listeners means they can take full benefit and not worry about trying to write them down or keep track during the episode. This also helps drive traffic to your website, where you can then benefit from advertising revenue, newsletter signups, and more.
Encourage People to Tune In
Even though someone may be subscribed to your podcast, they won’t necessarily listen to every single episode. A particular topic may not interest them, or, if you don’t include well-written show notes, they won’t even know what it’s about. When a new episode of your podcast appears in a listener’s feed, they’ll see the title and show notes first. If the notes lack detail or aren’t written in an engaging way, they may not bother to click play.
Search Engine Optimization (SEO)
Someday, perhaps sooner than later, search engines may be able to index audio. This would mean Google could listen to a podcast episode, and allow it to be found by users entering text search keywords. There’s even a website dedicated for searching through podcast show notes!
Even if you have a stellar audio podcast episode, without well-written show notes, it is effectively invisible to search engines. The only way for an episode to display in search results is if it also has great show notes.
This applies not only to traditional search engines, but also podcast directories like Apple Podcasts and Spotify. You want users to be able to discover your podcast there, right?
Bottom line: if you’re going to do a podcast, you need to write proper show notes. One-sentence or completely empty description boxes are simply not going to cut it. If you’re pressed for time or not a talented writer, don’t forget you can also outsource this task as well. Make life easy and make your podcast stellar!