Why People Stop Listening to Podcasts

Uncategorized May 03, 2020

As much as you try to encourage communication with your listeners, creating podcast content can sometimes feel like you're talking to yourself. You may wonder if people are even enjoying the content or simply getting bored and turning it off.

If we understood what listeners like and don’t like, and how they behaved when listening, we could create more consistently great episodes.

This Reddit thread discussing reasons for abandoning podcasts piqued our interest.

Users pointed out everything from being offended by the hosts, annoying laughs, using the word “like” too much, and overall boring episodes.

Here are 4 reasons people stopped listening to podcasts.

Boring, Long-Winded Speaking

 

 

 

 

 

Be it advertising, host chatter about their own lives, or long guest introductions, this is a common podcast problem. 

Attention spans these days are short. If listeners are kind enough to tune in, you need to respect their time and deliver great content. Otherwise, wave goodbye. 

Listen to your own episodes. Were some parts slow and stagnant? How long did it take for the real content to start? Was there any irrelevant information?

Cut the clutter and listeners will thank you by being a regular fan! This simple fix will blast you ahead of other podcasters out there. 

Looking for a professional's opinion? Try our podcast assessments! 

Icky Mouth Noise

Mouth sounds, also called “dry mouth” or “clicky mouth” used to just be a problem for voiceover talent and radio personalities. Now, podcasters face the challenge as well.

Humans have mouth noise while speaking, caused by the movement of the mouth, tongue, and teeth and saliva creating bubbles (gross, right?)

 

 

 

 

 

These aren’t noticeable during normal social interactions, but become an issue when recording.

Because of how microphones pick up our voices, mouth clicks can be much more prevalent in recorded material. Audio processing can make things even worse. 

Some of us can have very few mouth clicks while others have a lot.

There are some things you can do to help reduce the problem:

  • Ensure the mouth is well-hydrated. Have water nearby for hosts and guests, but begin hydration at least 2 hours before recording.

  • Microphone placement can enhance or lessen the problem. If a person’s voice seems extra-clicky, angle the mic slightly off-axis from their mouth and speak from a little further away.

Editing tools may reduce or eliminate mouth clicks and noises, but mileage may vary. It’s always better to fix problems at the recording.

Inconsistent Volume Levels

Uneven and inconsistent volume levels are not only a sure sign of an amateur podcast, but very annoying to listeners.

 

 

 

 

 

Whether it’s jarringly loud advertisements compared to low-level episode audio, or one voice being louder than another, listeners stated that these problems are not acceptable.

Always get a quality recording and work with a competent editor to ensure your audio levels are properly balanced and listeners are happy.

Recorded in Front of a Live Audience

 

 

 

 

 

It's not clear why, but if you commonly re-purpose live events as podcasts, you may want to think twice. 

Many commenters shared this sentiment but did not give much explanation. Some said that they immediately delete an episode which is some sort of live event.

Whether it's the hosts not being as natural with a crowd, poor quality audio, unheard audience member comments, or the content only being fun for those in the crowd, it seems live recordings as podcasts are not well-received by the listening public.

 

Avoid making any of these podcast faux-pas and your listeners will thank you!

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