Should You Adjust Your Podcasting Schedule During Summer?
Jul 27, 2020
Ah, summer! A time when those of us who don't live in perpetually warm and sunny places are excited to get outside, take a break from work, and enjoy the finer things in life.
This may result in you wondering if your podcast should be placed on the back burner for a while. Either because you feel too busy with other things to keep it up, or that people are too busy to listen to the content you're working so hard to create.
In this article we'll look at the question of whether or not you should adjust your podcasting schedule during summer.
Reasons to Adjust your Podcasting Schedule During Summer
There are a variety of reasons why it may be a good idea to consider adjusting your podcasting schedule during the summer months:
- You're enjoying more leisure time and want to reduce your workload.
- Your listeners may be doing the same, and spending less time listening to podcasts.
- If less people are listening, then the content you're working hard to create may be heard by fewer people.
- Businesses who create podcasts as a team may find it more challenging to coordinate production during the summer months as various employees take vacation time.
Are Fewer People Actually Listening to Podcasts During Summer?
As we teach in Podcast Marketing 101, statistics can be difficult to discern. For example, a listener's device may still be downloading your new episodes even though they aren't actually being listened to.
So you may see no change in statistics, when in fact actual listenership is down.
Podtrac provides industry-leading podcast statistics. Things have been a bit different in the 2020 summer season due to the global COVID-19 situation, so it's hard to look at this year's data since it contains this anomaly.
We took a look at the statistics of our own clients, and for the most part were unable to uncover any consistent drop in download numbers during the summer months.
Reasons to Maintain Your Normal Podcasting Schedule During Summer
As noted above, some podcasters don't have much of a choice and are somewhat forced to adjust their schedule. For others, they may simply decide they want to.
Some reasons to maintain the same podcasting schedule during summer, if possible, are as follows:
- Podcasts are global. While it may be summer for you, seasons and climates vary around the world where other listeners tune in (though by looking at statistics geographically, you can see where the majority of your audience lives.)
- Although summer is a time where many people take vacation and are "on the go" more frequently, most still have to work and have everyday life to attend to. For this reason, they still have routines. They can still have their normal podcast listening time in the shower or commuting, or even more summer-focused activities like mowing the lawn.
- You can lose momentum. If you completely stop podcasting during the summer, there's a good chance you will lose some of those subscribers you worked so hard to obtain.
How to Adjust Your Podcasting Schedule
If you've made the decision that altering your podcasting schedule during the summer is the best choice for you or your team, what are the best ways to go about it?
- Reduce publishing frequency rather than stopping altogether. For example, if you normally publish each week, switch to bi-weekly. Instead of appearing completely inactive by stopping your podcast, listeners will still see that you're actively publishing. You'll have half the workload compared to normal.
- Repackage and replay previous episodes. Some podcasts do a "summer replay series" to keep their feed active, but replay previous episodes. This can have downsides as well, but if it makes the difference between your feed going completely inactive, it's the better of the two options.
- Change formats. Do you normally do longform interviews? It's important to remain consistent, but during the summer if you feel you can't maintain that, then maybe a format switch would help. Perhaps doing shorter, solo episodes to carry you through the summer months instead.
- Have guest-hosted episodes. Do you know any podcaster friends who would appreciate some additional exposure? Maybe you could exchange episodes and do a replay of one of their episodes on your feed.
There you have it, some food for thought when it comes to adjusting your podcast release schedule during the summer.
In summary, the most ideal option is to continue your podcast exactly as it is. But there is hope if you prefer to or feel you must adjust the schedule. Finding some way to still put out regular releases on your podcast feed, rather than having it go completely inactive, is the way to go.