So, you’ve done everything you’re supposed to do to make your podcast as good as it can be — great content, guests, and audio — but how do you let people know it exists? It’s all very well just crossing your fingers and hoping your audience stumbles across it, just mentioning it in a Facebook group or two, or telling friends who share your interest, but that’s not enough. You’ve got to make some noise to ensure that your show gains momentum and pulls in the listeners.
Think about why you created your podcast. What is unique about your perspective on your niche that other shows don’t have? How are you serving your audience in a way that no one else does? Once you know what your unique selling proposition is, it’s much easier to explain to others why they should make the time to tune in to your show. When listeners tune in, you want to be 100% certain that they’ll be back for more, and that they’ll bring a friend!
If your audience loves your content they’re, more likely to rave about it to their contacts, prompting more new listeners to stop by. So, you need to give them a reason to be enthusiastic. Do you serve up amazing actionable tips? Are you hilarious? Have you totally flipped the narrative on a tired topic? If you don’t know why your current subscribers love you show, ask them — put up a poll on your social channels or scroll through your reviews to find out why people enjoy your show.
Once you know what your secret sauce is, you can leverage it to help your show get noticed.
Whether your podcast is about dogsledding or dancing, take a look at your current branding with a critical eye. Does it ‘match’ the niche? Do the colors draw the eye? Does it look professional? A sharp logo and cohesive branding across your website, social channels, and the podcast platforms helps your show become easy to recognize and prompts listeners to click rather than scroll on by.
Make life easy for new listeners. The title of the podcast should be clear and the description easy to find so there’s no reason to navigate away from your show and every reason to click and subscribe.
Your audience are doing their job of sharing your awesome show, so now you need to keep up your side of the bargain and make it easy for them to spread the word. Ensure that your links are all working so that people can recommend individual episodes they loved. Check your artwork and make sure the thumbnails create the right image for the show and draw your potential audience in.
Your social media handles all need to make sense too. Keep them as close to the name of your podcast as you can so it’s simple for listeners to drop a quick recommendation that directs their followers to your show.