Clubhouse launched in April 2020, with over 2 million users taking advantage of the innovative audio-based social media app. There has been plenty of buzz around the social-audio app with podcasters in particular, wondering how they can leverage the platform to interact with their listeners and grow their following.
Unlike Twitter, Instagram, or Facebook, the whole premise of Clubhouse is that everything happens in real-time. Users can host a ‘room’ and moderate the discussion in that room by permitting participants to speak. As a podcaster, you may well be wondering if you could use what goes down in your ‘room’ as part of your show — and at the moment the answer to that is sort of. There is currently no way to record Clubhouse rooms in the app itself. Clubhouse’s Community Guidelines are explicit that you must not record with external devices unless you make all participants aware that they are being recorded.
How can you promote your podcast to this great new audience of people who love audio? Simply put, there are no shortcuts. Clubhouse is a social media app. Like any other social media platform, if you want to hook new listeners and grow your audience, you have to be active. If you’re new to the app, then work on putting yourself and your brand out there. You can add your social links in your profile, use your podcast artwork, and join in a few discussions in your niche.
Clubhouse is a great way to network with other podcasters or content creators in your niche . And, once you've hosted three rooms on Clubhouse, you can start applying for clubs (private groups) to get to know other users. Dive into hosting discussions and be an active participant in rooms that relate to your show. This, in particular, is a fantastic way to find guests who would be a great fit for your show and to build relationships with your audience. You can even go ‘on stage’ in a room, which is when the moderator invites you to speak, and offer a freebie that directs people to your website.
This has undoubtedly been a concern for podcasters, but it looks unlikely that interacting on Clubhouse will overtake interest in listening to podcasts. Mostly, this is because Clubhouse is all about drop-in, real-time discussion. It’s not on-demand; chats aren’t downloadable. Content can’t be edited and polished into a well-constructed show as you can do with your podcast.
Will Clubhouse stand the test of time as an app, or is it flash in the pan which took off because we were all stuck at home during the COVID-19 pandemic? Only time will tell.
There does seem to be some interest in the space from larger companies with Twitter, Facebook, Spotify, and Telegram all having their own version of these audio-focused social platforms.
Whether audio-social is here to stay is one question, but it seems pretty clear that podcasts aren’t going anywhere any time soon.